Squareblind looks over an entire year of videogaming through the prism of social media. This is a year that saw legitimate questions about the human toll of an intense game development schedule in order to generate a commercially successful digital world that promises the lifelike spectacle of a realistic horse’s backside. Everything has a cost.
JJ Robinson headed to this year’s Gamescon in Germany for a behind the scenes look at one of the biggest events in the video games calendar. But in embarking on a personal dungeon crawl in the Koelnmesse conference centre, he looks at why gaming PR has become so secure when publicity is the whole point.